Eli Estrada, a hardworking man from California and his co-worker were crossing a street last week and happen to find a bad containing $140,000 in cash in a bag sitting in the middle of the street. Undecided on what to do with it, Eli Estrada finally decides to do the right thing and turn the cash over to authorities. Soon after, the media gets wind of Eli Estrada’s good deed and they are all over his fabulous story.
While watching the news story on every channel all day for two days, I can’t help but to notice one thing. Eli keeps mentioning he’s in debt because he bought a franchise. The franchise is “Turf Turf”, a new synthetic grass franchise with barely over 10 franchises.
Now if you you think about it, Turf Turf is now getting probably upwards of $1,000,000 in FREE national advertising. What does Eli Estrada get for this? Nothing. He’s the franchisee, the free national advertising does not help him at all. Yet, all the free advertising has probably helped Turf Turf sell a few franchises.
This is just another reason why it always better to be the franchisor, than the franchisee. The franchisor benefits from such opportunities, not the franchisee.