The two main things you need to track when you own a website of any type are:

1) Unique visitors

2) Number of visits

Unique visitors. Unique visitors are the number of seperate visitors with different IP addresses that are coming to your site within a given time frame. The this is the bottom line most important number to track.

Number of visits. The ‘number of visits’ are the number of times your unique visitors come to your site during a given time period.

For example, If you have one unique visitor, and they come and look at your website three different times throughout the day, your website stats would look as follows for that day:

Unique visitors: 1

Number of Visits: 3

If you have two unique visitors, one visits two times during the day and the other comes back twelve times during that day, your stats would read as follows for that day:

Unique Visitors: 2

Number of Visits: 14

Understand now?

The goal for your website is to get the ‘number of visits’ to rise faster than the unique visitors. If your unique visitors number rises, the number of visits should reflect the same over a certain period, such as 30 days. If it does not, that means new people are finding your website, but they are not returning to look at new content. In other words, people don’t find your website interesting and are not coming back. But, if your unique visitor number is low, but the ‘number of visits’ is really high, that means users love your website and are returning on a regular basis to look for new content.

Keep testing and adding new content to see if you can get your number of visits to rise faster than unique visitors. If you can do that, you can build an internet empire.

- Wealth Store