People these days are amazingly stupid and purchase anything that has slick marketing and advertising. A great example of this is the penis enlargment pills called Enzyte, and now….Head On. Head On is some Chapstick-like garbage that you smear on your forehead if you have a headache.

Now, I would like you smart people to tell me how smearing wax on your forehead gets rid of a headache? Would smearing it on your big toe not do that same thing? And how does a topical solution get rid of a problem that’s going on inside your body?

It’s doesn’t.

So, the lesson for today is to seriously think about your marketing and advertising when you’re selling a product. It’s more important than the product itself. Your marketing and advertising is what can make you rich.